Sales reps have limited time, motivation and capacity for training, so spearheaded, designed and launched a micro-learning learning program (with
Ottolearn platform) for teams across Canada to have bite-sized learning experiences (5-8 minutes). Every shift each rep completes their bite-sized content to make learning as part of the culture and help reps grow their sales skills and product knowledge.
Elements included gamification with points system, leadership boards, and rewards for increasing their levels to encourage motivation and participation.
Also, encouraged inclusivity through scaffolding: that learning gets assessed for baseline knowledge and lessons are differentiated based on level and learners can achieve new levels with passing knowledge checks and the theory of spaced repetition to allow learning to stick.